Every Titleist golf ball must outperform the prior generation to earn the Titleist script. The 2023 Titleist Pro V1 golf balls have not only earned that script, but are the most played ball in golf, and are the optimal choice for players seeking premium performance. With mid-flight trajectory, lower spin and softer feel, Pro V1 golf balls are the preferred model for players looking for increased distance, the ability to flight shots while playing with optimal spin and touch around the green. Designed for players that have higher than optimal launch, the Pro V1 can help deliver a flatter ball flight that can increase a player’s distance off the tee, and provide more consistency on approach shots. If a player tends to play with more than optimal spin with their mid and short irons, Pro V1 can help lower that number to ideal conditions, while its cast thermoset urethane cover will still provide the premium spin needed to attack the green with. Add in its legendary soft feel, and the Pro V1 provides players with complete performance.