Callaway Epic Iron Set
Callaway’s head of R&D, Dr. Alan Hocknell, is a passionate golfer. A few years ago CEO Chip Brewer instructed him to create his “dream iron” – the iron Alan would want to put in his own bag. Chip imposed no limit on time, materials or cost. More than 70 people were enlisted to help determine what was needed and how to create it. Engineers, metallurgists, industrial designers, Tour pros, professional club fitters; all took part in conceptualizing, developing, refining, and testing. Alan set out to create a player’s shaped head that for the first time incorporated all of Callaway’s best performance-enhancing technologies – Face Cup for increased ball speed; Standing Wave for easy launch; Exo-cage body structure for increased forgiveness. The result would combine the sleek appearance, feel and workability of a player’s iron with the distance and forgiveness of a game-improvement iron. Introducing the Callaway EPIC and EPIC Pro Irons. Pre-Order Today, Ships 6/16